Merkecht Radio Add Dutch Radio

What was the most important thing during this composition is to make the add stand out!

Aired on a very business to business radio station with lots of spoken adds Super Rebel came with the idea to make it the add a hiphop track.

Our most important goal was to make it friendly and not gangster 😉 and suitable for the audience, radio friendly. By choosing particular sounds in the beat and crossing electronics with light guitars and a very good rapper it made a product that was suitable for the audience, catchy and delivered the message.