Keuken Concurrent

Music score to the Keukenconcurrent Heritage campaign

Nominated for the Buma awards 2018

Especially for this campaign I wrote the song Heritage of a Rebel.
They wanted something original with a familiar feel. The solution was to produce a real song and then cut it to the commercial, like you would do with a real song. Reproducing this cycle makes the commercial feel different, custom made but still with the characteristics of that familiar vibe heard in the old commercials of the 80’s and 90’s.